![]() Excellence in Global Marketing Research Award (for the 2015 paper, “Indirect learning: how emerging-market firms grow in developed markets”, co-authored by Sourindra Banerjee and Rajesh Chandy, Journal of Marketing), AMA Global Marketing SIG, 2022.Prior to his current position, Jaideep Prabhu was Professor of Marketing and Director of Research at the Tanaka Business School, Imperial College London University Lecturer and University Senior Lecturer in Marketing, Cambridge Judge Business School (at the time the Judge Institute of Management), University of Cambridge Assistant Professor and Fellow at the Center for Economic Research, Tilburg University, the Netherlands and Visiting Assistant Professor at the Anderson School of Management, UCLA. Jaideep is a member of the Cambridge Corporate Governance Network (CCGN). He has been interviewed by or has had his work profiled on BBC News 24, The New York Times, MIT Sloan Management Review, BusinessWeek, US News & World Report, The Financial Times, Le Monde, The Times, The Times of India, The Economic Times, Anglia News, The Asian Age, The Deccan Chronicle, The Statesman, The Calcutta Telegraph, Exec Digital and elsewhere. He has consulted with or taught executives from ABN Amro, Bertelsmann AG, BRAC, British Telecom, the UK’s Department of Trade and Industry (DTI), EDS, Egg, IBM, ING Bank, Laird, the NHS, Nokia, Oce Copiers, Philips, Roche, Shell, Vodafone and Xerox among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US. Jaideep Prabhu is an Associate Editor of the Journal of Marketing, Customer Needs and Solutions, and BMJ Innovations. He is on the editorial board of the Journal of Product Innovation Management, the advisory board of Journal of Management Studies and The Schmalenbach Business Review, and is a member of the senior advisory board of the European Journal of Marketing. Subject group: Marketing Professional experience ![]() Specific interests include: cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts such as banking, pharmaceuticals and biotechnology the role of firm culture in driving innovation in firms across nations how multinational firms organise their innovation activities worldwide the forces that drive R&D location decisions and the factors that influence the performance implications of these decisions the internationalisation of firms from emerging markets and innovation in emerging markets. International business, marketing, strategy and innovation. Jawaharlal Nehru Professor of Indian Business & Enterpriseĭirector of the Centre for India & Global Business (CIGB)īTech (IIT Delhi), PhD (University of Southern California) Research interests
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